Neil R. Luebke's Commentary on "The Information Due to the Customer"
The main focus of this case is a deceptive business practice
and an engineer's responsibilities with respect to it. ABC has
just signed a contract worth at least $375,000 with XYZ. We do
not know the basis of the contract, but it was probably a bid
on specifications developed by XYZ. Again, we do not know
whether the materials to be used in the parts manufactured by
ABC were detailed in the contract. It is conceivable the
contract could have merely called for dimensions, strength
requirements, and the like, without dictating the particular
alloys that should be employed. If ABC did not make any
contractual agreements regarding specific alloys and the newly
discovered alloy meets all of the specifications, then there
does not seem to be a problem in this case, and the company
deserves come credit for its inventiveness. In particular,
Christine Carsten might deserve a bonus for helping the company
make an additional 24 percent profit.
Let us assume, however, as seems more reasonable in the
case, that a particular metal was specified. While the
less-expensive alloy has generally the same properties, it is
demonstrably inferior in certain respects, and without question
it is a different metal than was originally agreed to in the
contract. By failing to inform XYZ of the alternative alloy and
possibly renegotiating the contract, Christine's firm is, from
a moral point of view, engaged in deception motivated by the
prospect of selfish gain. From a legal point of view, ABC is
probably involved in fraud and deceptive nondisclosure.
Deceptive nondisclosure here involves the failure to tell the
client about some important fact regarding composition of the
product. Fraud, of course, is a misrepresentation of material
fact that leads another to take some action to that party's
detriment, in this case, XYZ paying more money for a part than
is justified. We should not assume that ABC would lose in a
business sense by disclosing to XYZ the possibility of the new
alloy with a lessened production cost. XYZ may be favorable
toward the lower production cost and less concerned about the
long-term durability of the part. Having already won the
contract on the basis of a different alloy, it is probably the
case that ABC's production cost might be less than its
competitors' no matter what alloy is used. Renegotiating the
contract with XYZ may lead to even more profit than ABC
expected originally. Furthermore, in XYZ's eyes, ABC comes off
as an inventive, progressive group that might be looked upon
with favor in future contract negotiations.
By contrast, if ABC does not inform its client of the alloy
change and the misrepresentation is discovered, ABC might find
itself sued for the total cost of this contract. There is also
the possibility of lost contracts and lessened reputation in
the future. If one of the slightly inferior parts is related to
some kind of product liability case, ABC could be responsible
for still more damages. Even if no court actions occur, the
possible discovery of the use of the alloy will certainly not
rest well in future relationships between ABC and XYZ.
Christine's suggestion that XYZ will not discover the change of
alloy is not likely to be true. While XYZ would probably not
undertake expensive unprompted testing of the material, it is
not unreasonable to suppose that something could prompt them to
do the testing. Even if ABC kept the alternative alloy secret
for a year or two, XYZ might eventually learn the information
through, say, a disgruntled employee of ABC or through one of
ABC's competitors. Looked at in terms of consequences, ABC's
nondisclosure is exceedingly risky behavior, whereas disclosure
and possible renegotiation of the contract would bring
favorable results. Aside from consequences, ABC has both a
legal and a moral duty not to engage in deception in contracts.
Vernon Waller's opinion that failing to disclose the new alloy
to XYZ is "good business" is simply wrong.
What should Christine Carsten do? It is likely that there
are many more people at ABC involved with this parts order than
Vernon Waller and Christine Carsten. Another engineer, John
Richards, is mentioned later. While Vernon Waller authorized
the sales agreement with XYZ, it is not clear from the story
that he has final authority regarding any changes in that
agreement. At the very least, Christine should insist on a
meeting of all engineering and management people at ABC who
have key roles regarding this project. It is unlikely that the
others attending such a meeting will unanimously concur with
Vernon Waller. If they do, Christine would be well-advised to
look for employment elsewhere, because her ethical and
professional standards will likely be tested again in the
future.
If Christine has had any experience in projects such as
this, she knows that at the end of the project she is required
to sign off on the report verifying the contractual compliance
in the production process. Should her falsification of the
report or falsification by any other registered engineer become
known to the appropriate officials, registration might be
revoked, at least for a period of time. While disciplinary
practices differ among the states and in Canada, revocation is
certainly a possibility. The widely used educational film The
Truesteel Affair, a film made in Canada but circulated through
the National Society of Professional Engineers in this country,
details the consequences of a professional engineer falsifying
a report on the fabrication of some construction steel. One of
the messages in that film is that the engineer involved should
have sought advice from his fellow engineers, especially from
the officers of his local professional society. If the events
in our case move to the point that Christine is asked to sign
an inaccurate report, she would be well-advised to follow that
same advice. This warning also applies to Christine's fellow
engineer John Richards. John's signing the verification report,
however, does not let Christine off the hook. She still knows
of and has been party to the deception, and, furthermore, she
knows that a fellow engineer signed a deceptive report. She may
have a professional obligation to report John Richards'
actions. She should at least do what she can to inform John
Richards of the seriousness of the situation and to bring home
to him her reservations about the type of action he has been
asked to do.
Is the price really right? Morally and legally, the price
seems far too high for Christine Carsten. It is also likely to
be too high for John Richards and others at the ABC
company.
Cite this page:
"Neil R. Luebke's Commentary on "The Information Due to the Customer""
Online Ethics Center for Engineering
8/17/2006
National Academy of Engineering
Accessed: Tuesday, May 22, 2012
<www.onlineethics.org/Resources/Cases/Customer/CustomerLuebke.aspx>